The International Furnishings and Design Association (IFDA) kicked off their worldwide, annual design exhibition titled, ‘Take A Seat’ in New York and Boston in the spring of 2015. Take A Seat features up-cycled and newly designed chairs crafted by furnishing and design professionals using unique fabrics and recycled materials.  Exhibitions are hosted in Japan, Philadelphia, San Francisco and other metropolitan cities. New England’s chair collection was auctioned off at the Larz Anderson Auto Museum on June 3. Guests enjoyed a private viewing of the designer chairs, presented on stylish rugs by Dover Rug & Home and paired with antique motorcycles and period apparel from the Museum’s Beauty and the Beast exhibit.  Attendees were invited to take a seat inside an assortment of cars, which included everything from a 2010 Bentley Continental GT Speed to a ’77 vintage Mercedes that was raffled off by European Auto Solutions.  The event raised over $16,000 for the Women’s Institute for Housing and Economic Development (WIHED), a national award-winning affordable housing development organization. To learn more about exhibitions in other areas of the world, visit IFDA TAKE A SEAT on Facebook.

Broadview Marketing solicited sponsors for this event and developed, budgeted and coordinated all three events: The Champagne Kickoff and Press Preview hosted at Mitchell Gold+Bob Williams; the Traveling Exhibit hosted at Woodmeister Master Builders; and the Gala and Auction at the Larz Anderson Auto Museum. Our firm developed new ideas and strategies to promote this event that were copied internationally for the remaining exhibitions.  Best of all, we exceeded the expectations of the IFDA New England membership and the charitable partner, WIHED, in funds raised. Take A Seat was so successful, IFDA New England was awarded a Gold 2015 PRISM Award for Best Marketing Event or Series of the Year.

Photography by Elaine Fredrick
Broadview Marketing  |  South Boston, Massachusetts