In 2014 and 2015, TEDxFenway presented some of the most foremost cultural, medical, social, and entrepreneurial ideas and practices in Boston today. Shared by individuals who had the GRIT to persevere and realize their aspirations.
Broadview Marketing was responsible for introducing Corporate Sponsors to the TEDxFenway event, as well asdeveloping creative and enjoyable ways to engage attendees.
We created a digital photo booth with a prop box that brought out the kid in everyone. We asked attendees to use their own words to describe what ‘Grit’ meant to them. They expressed themselves in front of our digital GRIT screen and received personalized photo strips with a GRIT Logo.
These captured moments were shared on the corporate sponsor’s Facebook page after the event as well as the TEDxFenway event website.
The photo booth became a destination and event within itself!
As the saying goes, a picture is worth a thousand words
Along with chapter members of the Eastern Massachusetts National Association of the Remodeling Industry, many architects, builders, interior designers, real estate agents, and residential design suppliers were invited to relish in one last summer evening while networking in Boston before heading into the busy fall season.
Our client, Audio Concepts, hosts this event annually to attract new members to the EM-NARI organization. It has become incredibly popular and is now in its fourth year. This event introduces industry professionals to the innovative, custom products and services that Audio Concepts provides.
The International Furnishings and Design Association (IFDA) kicked off their worldwide, annual design exhibition titled, ‘Take A Seat’ in New York and Boston in the spring of 2015. Take A Seat features up-cycled and newly designed chairs crafted by furnishing and design professionals using unique fabrics and recycled materials. Exhibitions are hosted in Japan, Philadelphia, San Francisco and other metropolitan cities. New England’s chair collection was auctioned off at the Larz Anderson Auto Museum on June 3. Guests enjoyed a private viewing of the designer chairs, presented on stylish rugs by Dover Rug & Home and paired with antique motorcycles and period apparel from the Museum’s Beauty and the Beast exhibit. Attendees were invited to take a seat inside an assortment of cars, which included everything from a 2010 Bentley Continental GT Speed to a ’77 vintage Mercedes that was raffled off by European Auto Solutions. The event raised over $16,000 for the Women’s Institute for Housing and Economic Development (WIHED), a national award-winning affordable housing development organization. To learn more about exhibitions in other areas of the world, visit IFDA TAKE A SEAT on Facebook.
Broadview Marketing solicited sponsors for this event and developed, budgeted and coordinated all three events: The Champagne Kickoff and Press Preview hosted at Mitchell Gold+Bob Williams; the Traveling Exhibit hosted at Woodmeister Master Builders; and the Gala and Auction at the Larz Anderson Auto Museum. Our firm developed new ideas and strategies to promote this event that were copied internationally for the remaining exhibitions. Best of all, we exceeded the expectations of the IFDA New England membership and the charitable partner, WIHED, in funds raised. Take A Seat was so successful, IFDA New England was awarded a Gold 2015 PRISM Award for Best Marketing Event or Series of the Year.
Photography by Elaine Fredrick
This invitation-only event was developed by Broadview Marketing to highlight the work that both Parker Construction and Herrick & White accomplished in the fall of 2014. The private owners of the building had a vision of becoming one of the most highly regarded automotive museums in New England, a beacon for the local community and a hub for car enthusiasts everywhere.
Our clients help the owners fulfill their vision by creating an exceptionally exquisite property that showcased a private collection comprised of over 112 of the rarest and most remarkable vehicles in history, and houses fully restored vehicles ranging from the beginning of the 20th Century to modern day. To keep the museum fresh, the entire collection is never displayed at once. Instead, vehicles are showcased based on periodically changing exhibition themes. This gives visitors and members of the museum the opportunity to have a completely unique experience with each visit.
Upon the completion of the interior and exterior renovation and restoration of this historic Newport property, we opened the doors for a private viewing of the museum. The guest list included the top designers and architects in the residential design community as well as notable historians. We invited New England Home magazine to be the event’s media sponsor and the results were exceptional. A reception was held in the main exhibit area and guests were invited to tour the private upper floor and offices of the Audrain Automobile Museum.
Photography by Elaine Fredrick
Boston Magazine, a trendy local publication, invited its subscribers and advertisers to take a sneak peek at their "Best Restaurants" issue. They sought an out-of-the-box (or, in this case, restaurant) event to launch this issue and highlight their new Food Editor.
Broadview Marketing hosted the launch party at their client, Audio Concepts' showroom. Sponsors of the event were highlighted both outside on the sidewalk and inside on multiple flat-screen televisions. The sponsors were given multiple
platforms to productively engage with the attendees.